Words as your legacy.

Your words identify who you are to people who know you and know your purpose. Your words are also a gateway to connecting your livelihood with a market populated with many more people you don’t know and don’t know you, yet.

Content is the centerpiece of searching; it multiplies a reader’s interest and spawns an audience held together by information discovered. The collective learns and it yearns too as it continues to pursue your topic. And so, the journey progresses and soon you become the solution where none before ever existed.

Story is a personal revelation unique to each of us. We allow the subject to tell us something new and yet it often reminds us of a place in the past, a time that has passed, and a feeling unique to our core. For some of us as we hear and read about your message, we take possession of it and follow it like a map in our hands guiding our soul.

Copy can sell and it can unsell in a blink. Benefits and features mean little to anyone if the end-product does not resonate in their mind or their wallet. In every conversation someone buys, and someone sells, and someone is ignored. Pursue all consumers at the risk of losing everyone. Target the pitch and strike the right mood with the obvious buyer and maybe even those you didn’t realize you forgot.

As a publisher representative, I have helped media companies, associations, and national organizations with effective messaging. Please reach me via email to begin a discussion on your specific project.